The Sosa Fruit Drink brand from the stable of Rite Foods
Limited, has been recognised as the “Innovative Soft Drink of the Year
2024” by Marketing Space, a brand-focused magazine.
Sosa made its first entry into the market in 2022, and
has grown to become a premium fruit drink with five unique flavours;
Orange, Apple, Cranberry, Mixed Berries, and Orange-Passion-Mango,
available in 35cl and 1-litre packs and setting a new standard for
quality and taste. The fruit drink brand has grown to serve as the
preferred choice for millions of Nigerians – with a range of options for
its esteemed consumers.
Presenting the award, Ayobami Lukman, Publisher of
Marketing Space magazine, stated that, “The popular reviews gathered
from our surveys made Sosa the overwhelming favourites. The recognition
is based on Sosa’s “extreme performance and incalculable impact in the
course of the year. And for such a young brand, I believe Sosa will
sustain the success trajectory with giant strides as it continues to
usurp the dominance from the competition.”
In her remark, Ruth Mark, Assistant Brand Manager, Sosa
Fruit Drink Brand of Rite Foods Limited, expressed her appreciation,
saying, “We are thrilled that this is an acknowledgment of our
commitment to innovation, quality, and customer satisfaction.”
She added “And we are committed to going the extra mile
for all our stakeholders in the new year. This award is dedicated to our
team, partners, and consumers for their tireless efforts, dedication,
and loyalty. We are proud to make a positive impact because Rite Foods
Limited is a proudly Nigerian Company that is truly world class.”
This recognition underscores the brand’s impressive
growth trajectory, sterling performance in its competitive segment,
outstanding equity rating, and consistently rising profile since its
entrant into the fruit drink market segment barely two years ago.
Sosa Fruit Drink won its maiden award as the
“Outstanding New Product of the Year – Juice” at the Marketing Edge
Brands and Advertising Excellence Awards in 2023.
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