In
its continued commitment to delivering affordable, tasty, and
nutritious food options, Crown Flour Mill (CFM) Limited, the wheat
milling and pasta business of Olam Agri in Nigeria, has launched a new
pasta product—Mama’s Pride Macaroni. This much-anticipated release was
celebrated at an engaging event that also featured the unveiling of the
Mama’s Pride Pasta ambassador Bimbo Ademoye, a Nollywood Actress.
The
launch, which took place at the Federal Palace Hotel, Lagos on December
18, 2024, followed the wider reception of Mama’s Pride Spaghetti
variance, introduced to the market exactly a year ago. The Mama’s Pride
Macaroni is a high-quality pasta made from high-quality wheat to
provide culinary delight. It offers a non-sticky experience for lovers
of pasta. It can be enjoyed plain with sauce, jollof, fried, or paired
with vegetables.
Speaking during the product
launch, Managing Director, Wheat Milling Business, Olam Agri in Nigeria,
Nitin Mehta, explained, “We put in so much effort into developing the
Mama’s Pride Macaroni brand to build on the success of the spaghetti
variance introduced about a year ago. This brand continues to garner
rave reviews from trade partners and consumers. The Mama’s Pride
Macaroni certainly will redefine its segment.”
B2C
Business Head, Grains and Animal Feed, Olam Agri in Nigeria, Siddarth
Suri, said, “We are delighted to be releasing the Mama’s Pride Macaroni
to the market after careful product research, development and production
processes. The effort put into the manufacturing of this rich product
underlines our commitment to providing superior, top-quality and
affordable products to feed the teeming local population.”
Reiterating
the uniqueness of the product, General Manager/ Head of Marketing, Olam
Agri in Nigeria, Bola Adeniji, stated, “Consumer responses after
various product testing engagements show that the Mama’s Pride Macaroni
is unrivalled in its segment. This gave us the confidence to go ahead
and launch the product on the market. Considering pasta meals have
become popular among households, our brand is positioned to provide
culinary delight across dining. It is versatile and combines perfectly
with a variety of sauces and toppings.”
The
brand ambassador, Bimbo Ademoye, said, “CFM is a big and loving family. I
am proud to identify with the business and Mama’s Pride Pasta. We share
a common trait, a focus on enriching people’s experience and spreading
joy across homes. I can assure consumers that this is the best pasta
product in the market in terms of taste and preparation.”
Reflecting
on Olam Agri’s broader mission, Anil Nair, Managing Director of Olam
Agri, remarked, “At Olam Agri, we are deeply committed to the health and
nutrition of Nigerians. Through continuous investment in research and
consumer insights, we strive to deliver products that align with
evolving tastes and needs. Mama’s Pride Macaroni embodies this
commitment, and while we are thrilled by its early success, we remain
steadfast in our pursuit of innovation and excellence.”
With
the introduction of Mama’s Pride Macaroni, Olam Agri reaffirms its
dedication to enriching lives through nutritious, high-quality, and
affordable food products, supporting the government’s New Hope Agenda
for food security.
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