A pop-up marketplace designed for entrepreneurs in the Small and Medium Enterprises (SMEs) known as Oja Oge has been introduced by Ecobank Nigeria.
This initiative, targeted at those in the fashion, beauty, wellness, lifestyle businesses and entertainment sectors, is to empower small business owners.
The Head of SME, Partnerships and Collaborations at Ecobank Nigeria, Mrs Omoboye Odu, explained that Oja Oge is a two-day exposition planned for the ultra-modern Ecobank Pan African Centre (EPAC) complex in Lagos from August 31 to September 1, 2024 at 10 am daily.
She noted that the fair is set to witness an influx of top-flight exhibitors, fashion and lifestyle enthusiasts, social media influencers, and the diplomatic community in Nigeria, including local and foreign tourists, adding that the programme will also offer exceptional networking opportunities for entrepreneurs, shoppers, and everyone with a stake in the everyday economy.
“Oja Oge is a one-stop market for fashion and lifestyle businesses. It would provide premium entertainment and is aimed at bringing together exhibitors and shoppers, to a marketplace.
“It provides participants with networking and relationship-building opportunities with local and international visitors. Participants will also have access to new markets. For us as a Pan African bank, it is one of the several ways we are supporting small businesses,” she commented.
“Participation is free, and you are welcome to invite family, and friends to be part of the fair. This exhibition also presents an opportunity not only to sell and buy products but to experience the luxuriance and ingenuity of fashion and lifestyle trends and a variety of music and food for everyone and much more,” she further stated.
Ecobank Nigeria has recently embarked on several initiatives to promote SMEs. Apart from the highly successful Adire Lagos Experience, the bank currently holds a monthly MySME Growth Series targeted at training and empowering over 1 million SME operators across the country before the end of the year.
Picture credit: X@Ecobank Nigeria
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