News Highlights
launches the first AI MasterClass pathway in the industry to enable new partner capabilities.
Introduces partner advantages, such as Growth Play for Video Collaboration and AI Data Science; officially launches the award-winning sustainability project to 48 countries and distribution partners.

In order to support partner growth through the HP Amplify Program, HP Inc. (NYSE: HPQ) announced the official launch of new partner incentives that were presented at the 2024 AmplifyTM Partner Conference. The first role-based artificial intelligence (AI) partner training and certification program in the market as well as new partner Growth Play possibilities specifically designed for video collaboration and AI data science are among the enhancements.

 Elbaz, SVP and General Manager, Global Channel, Sales Innovation, and Operations at HP, stated, "We continue to deliver on our commitments with the official go-live of new industry-leading partner benefits to empower our partners to drive long-term sustainable growth." Through the provision of Future Ready skills and expertise to our Amplify partners, we are able to unlock new market opportunities and enhance client experiences. Together, we are reshaping technology solutions for the future and fulfilling our commitment to the channel.

The First Role-Based AI Partner Certification & Training Program in the Industry
The HP Future Ready AI MasterClass, an AI partner training and certification initiative powered by HP University, has officially launched its first phase. Salespeople, account managers, and technical consultants may all benefit from the program's specialized role-based training, which gives HP Amplify partners the tools they need to fulfill the increasing demand for AI solutions.

 

In our industry, a new age is beginning now. The HP AI MasterClass excites me, and we want to make the most of it throughout the entire Connection team," stated Camden Haley, senior director of product management. "HP offers a fantastic partner enablement program."

To improve customer experience and support long-term growth objectives, the first pathway, AI Fundamentals, provides self-paced online training and videos on AI use cases, HP's AI solutions portfolio, and an overview of the data analytics platform, HP Amplify Data Insights.

Throughout the program, partners will be guided by specific role-based learning paths that offer valuable ideas for AI installation and solution sales. In response to partner feedback, HP intends to roll out more paths, making sure partners are prepared to counsel clients on how HP's broad range of more than 100 AI-enabled products may address their particular requirements.

Partner Capabilities are Enhanced with HP Amplify Growth Plays
Through HP Amplify Growth Plays, a new program with special tools, cutting-edge capabilities, and compensation components based on the company's growth categories, all qualified HP Amplify Commercial Partners taking part in the initial roll out now have access to this opportunity.

With the launch of Video Collaboration, HP's first Growth Play, partners in distribution and commercial resellers may now take advantage of the advantages HP gained from its acquisition of Poly into the channel. With the global market for video conferencing expected to reach over 17 billion dollars by 2030, HP's Video Collaboration Growth Play offers specialized audio video integrators more chances to boost sales.


HP intends to launch its second Growth Play, which will be centered on AI Data Science, this summer. This will give partners the chance to build sophisticated skills in the rapidly expanding AI space. In order to participate in the AI Data Science Growth Play, which will be open to all qualified partners in November, partners will need to first complete the AI MasterClass, which is the first step in their AI journey with HP. As the data science market is predicted to increase from over 80 billion in 2022 to over 480 billion by 2029, HP is ideally positioned to lead the way in educating partners on data science and artificial intelligence skills to help them be prepared for the future.

The Active Care Services, which are now referred to as Premium + Support, and Digital Services are further Amplify Growth Plays that will launch in the autumn.


HP Amplify Impact: Scaling Sustainable Impact
Today marks the formal launch of HP Amplify Impact, an award-winning partner sustainability evaluation and training program, for Distribution Partners in 48 countries. More than 40% of qualified Amplify partners have been effectively given the information and resources necessary to promote good change in the areas of digital equity, human rights, and climate action since the program's inception in 2021.


According to a recent study of HP Amplify Impact partners, 49% of them gained a new client in the previous year as a result of their involvement, and 70% of them reported an increase in their request for proposals (RFP) win rate.

 

within the schedule. Partners have completed over 120,000 training courses, and they are focusing on sustainability as a key differentiator.



About HP Amplify

Launched in November 2020, HP Amplify represents the first global 1 partner program optimized to drive dynamic partner growth and deliver consistent end customer experiences and outcomes. It delivers a simplified and easy-to-navigate global structure, which rewards partners based on three pillars: performance, collaboration, and capabilities. Since the launch of HP Amplify, HP has expanded the program with Amplify Data Insights, Amplify Retail, Amplify Online, and Amplify Impact.


About HP

HP Inc. is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit http://www.hp.com.




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