In an interview with Channels Television on Monday, Omoboriowo, who is also the founder of MadHouse by Tikera, revealed the details of his journey and how he landed the role as the official photographer for the former President.
The former presidential aide noted that his talent as a creative and freelance documentary photographer gave him the platform to work with the former President while adding that he created his MadHouse for creative talents to explore limitless opportunities abound in the creative world so as to maximise their potential without knowing anybody.
Describing his journey, the cinematographer highlighted his dedication by investing time in capturing free pictures for various events in Lagos and contributing to documentaries for the BellaNaija blog. His efforts eventually paid off when someone from the United Kingdom contacted him, expressing interest in having him take on a photography role.
“I returned to the University of Lagos after my service year as a squatter in one of the hostels to learn Photoshop despite being a graduate of Pure and Applied Chemistry. That’s where I learned the quality I now give to my job today.
“BellaNaija started showing what we were doing, and the world started noticing my craft. So, being celebrated on a global stage started in 2012 when I won the Future Awards for the Creative Artist of The Year. From there, I won several awards.
“In 2014, I saw an advert for the APC National Convention, but before then, I had photographed former Ekiti State Governor Kayode Fayemi’s campaign, where he lost. I also photographed former Osun State Governor, Rauf Aregbesola. When I got to the APC convention for coverage, they stole my phone and it was at that point Buhari was voting. It was there I told God to reward my handwork. I don’t know anybody, I was only passionate about my talent.”
He added “In January 2015, I was called. Buhari needed a photographer, and I was the one that fit in. I don’t know anybody or his associate. In fact, the only time I entered Aso Villa was when I was an awardee. Then, a campaign started. We went to Rivers, where the campaign started, and then I started taking his photographs.”
Omoboriowo further appreciated one Debola Williams for creating a platform that gave him leverage as the branding firm hired to package Buhari’s electioneering.
He was formally appointed by Buhari as his official photographer in 2015 and was also reappointed in 2019.
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