The Africa Tech For Trade Alliance (AT4T) is a
public-private partnership platform designed to promote the expansion of
ecommerce and digital trade in Africa. The initiative is championed by
Prosper Africa, the U.S.
Government initiative to substantially increase two-way
trade and investment between the United States and Africa and is
positioned as Prosper Africa’s flagship tech alliance to drive
e-commerce and digital trade across Africa. This alliance brings
together some key global corporations, a selection of the continent’s
top tech firms, entrepreneurs, and investors to help accelerate the
growth of e-commerce and digital trade with a focus on Africa.
With the advent of technology, e-commerce and digital
trade have become increasingly crucial for businesses looking to expand
their reach and tap into new markets. In a statement from Prosper
Africa, the AT4T is essentially set up to help African businesses
leverage technology and cross-continental collaborations to grow and
succeed in today’s digital economy.
According to Chris Folayan, Interswitch Group’s Head of
International Growth, “we’re extremely bullish at the opportunities for
accelerating the growth of e-commerce and digital trade across the
crucial Africa-America corridor, and we’re delighted to collaborate with
forward-thinking partners such as Prosper Africa, USAID as well as
like-minded technology players and investors to help African businesses
leverage these opportunities to grow, expand and succeed.”
Prosper Africa has been working to strengthen trade and
investment ties between the United States and Africa since its launch in
2021. The new tech alliance was launched on the sidelines of the Africa
Fintech Summit, where Interswitch joined the inaugural meeting of the
alliance alongside other like-minded partners. Through this session,
among other strategic objectives, Interswitch interacted with a host of
U.S. companies and investors, with a view to encouraging investment in
Africa’s sectors.
The #AT4T promotes dialogue and implements activities
across thematic areas such as Payments and Finance, Skills Development
& Trade Facilitation Logistics.
In March 2023, in a similar vein, Interswitch featured
at the 2023 African Diaspora Network Symposium in Mountain View,
California.
At Interswitch, we remain excited about these amazing
connections and opportunities for cross-continental partnership and
collaboration, as we continue to inspire Africa to greatness through
innovation, value-creation and excellence.
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