First Bank of Nigeria Limited, Nigeria’s premier
financial services institution, has announced a phased corporate name
change of its subsidiaries in the United Kingdom and Sub-Saharan Africa.
FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia and FBNBank DRC are
the first set of subsidiaries effecting the name alignment. They are now
known and addressed as FirstBank UK, FirstBank Sierra Leone, FirstBank
Gambia and FirstBank DRC. The Ghana, Senegal and Guinea subsidiaries
will be next in the phased name change implementation.
The name change is being implemented to align the
subsidiaries with the parent brand and to enjoy the strong heritage and
brand equity built by FirstBank Nigeria in its 129 years of banking
leadership. This will further enhance the quality-of-service delivery
resulting in better brand clarity, uniformity and consistency across all
the markets where the Bank operates.
A leading financial inclusion services provider,
FirstBank Group is committed to its nation-building goal. It has taken
giant performance strides on its unique growth trajectory as it
continues to build distinctive capabilities through partnerships and the
constant drive to reinvent itself. This performance is evidenced in the
numerous awards and recognitions bestowed on the institution. These
awards include Best Private Bank for Sustainable Investing in Africa
2023 by Global Finance Awards; Best Corporate Bank in Western Africa
2022 by Global Banking & Finance; Best CSR Bank Africa by
International Business Magazine in 2022; and ranked as number one in
Nigeria in terms of Overall Performance; Profitability; Efficiency and
Return on Risk by the Top 100 African Bank Rankings 2022 released by The
Banker Magazine from the stables of Financial Times.
In addition, in Euromoney Market Leaders, an independent
global assessment of the leading financial service providers conducted
by Euromoney Institutional Investor Plc., the Bank was crowned: Market
Leader in Corporate and Social Responsibility (CSR); Market Leader in
Environmental, Social and Governance (ESG); Highly Regarded in Corporate
Banking and Digital Solutions and Notable: in SME Banking.
Speaking on the name change, Dr. Adesola Adeduntan, CEO
of FirstBank Group, said ‘’ the name change which coincides with
FirstBank’s 129th founding anniversary (March 31st, 2023) is indeed a
milestone reflective of our resolve to continuously provide the gold
standard of excellence and value as we put our customers First. The new
identity of the subsidiaries contributes to an enhanced brand presence.
It helps our customers and stakeholders better appreciate the value of
the diversified products suites, competitive pricing and extensive
business networks the FirstBank Group offers. These include our
commitment to boosting cross-border businesses including trade and
investment opportunities essential to enhancing trade relations amongst
countries, thereby strengthening the economies of host communities and
reducing poverty,” he concluded.
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