As a robust organisation,positioned to add values to media industry in Nigeria, resharpening the writers intellectual tools for better repotage, Dangote Group in collaboration with Folio Media Group on Wednesday in Abeokuta, the Ogun State capital, began a 3-Day Critical Media Workshop for journalists throughout the state. 

Opening the workshop with the theme: "The Convergence Journalism" representatives of the organizers, Francis Awowole-Brown, Branding & Commercial, Dangote Group and Pius Alebi, Folio Media Communication told the participants that the workshop aimed at helping the media organizations improve the quality of their offerings and build a better and robust relationship towards a sustainable media enterprise.
 
Taking participants through the first round of the workshop, Dr Victor Ogwezzy, Chief Responsibilty Officer, B2B Matrix Mgt Consultants said marketing in the media is everybody's business without which no media organization would survive. 

According to the the resource person, journalists should be mindful of survival of the organizations in which they are working and take marketing seriously. 

He mentioned some newspapers which were yesterday on the news stand but today, they are no more, leading to throwing their workers into the labour market. 

Besides, he said journalists also have the responsibility to ensure contents in their newspapers, radio and television are good enough to attract readership, audience which will eventually bring about advertisement and gerenate money for their organizations. 

He said some media organizations' inability to pay their workers could be partly attributed to non-regnition of seriousness and importance of marketing in the media. 
Details later...