ACCESS BANK PERTNERS KUNLE AFOLAYAN'S NEW FILM "CITATION" PROJECT

One of the leading financial institution poised to develop creative Innovations that further Improves better living for citizenry has venture into another partnership with a Nigerian prolific film maker.

As part of its efforts to address Sexual and Gender-Based Violence (SGBV) in Nigeria, leading financial institution, Access Bank Plc has partnered with award-winning film producer and director, Kunle Afolayan, on his new movie ‘Citation’.

In recent years, conversations around gender equality and violence against women have become mainstays in the society.

Dr Ajoritsedere Awosika, the Chairman, Access Bank, stressed the importance of the bank’s efforts towards bridging the gaps that still exist.

She said, “At Access Bank, we believe in gender equality and we also believe that there is a need to make women feel safe not only in Nigeria but indeed, across the world. In many societies, women have been setback by issues such as sexual and gender-based violence, denied access to education, finance, and healthcare. We have therefore made it our mandate to put women where they ought to be and where possible, promote initiatives that will foster a better society for all.”

Ayona Trimnell, Group Head, W Initiative at Access Bank also commented on SGBV at the private screening of the movie held at Terra Kulture in Lagos.

Trimnell said, “The issue of gender-based violence reaches every corner of the world and Nigeria has indeed been plagued by this issue for too long. With about 30 per cent of women and girls aged 15-49 having experienced sexual abuse, it is important that all stakeholders – private and public –contribute to the conversation, offer support and put in place frameworks to ensure that the scourge of gender-violence is eradicated from our society.”

Expressing excitement about the partnership, Trimnell stated that, since the establishment of the Access Bank W initiative in 2014, the company has executed countless initiatives targeted at empowering women.

“We believe that women are key catalysts for change in any society. We were very excited at the opportunity to be a part of a project that will not only spotlight some of the prevalent issues around sexual and gender-based violence in Nigeria but also serves as a catalyst to address the long-term behavioural change we seek.”

The screening of ‘Citation’ marks the beginning of Access Bank’s month-long activities aimed at addressing prevalent issues on SGBV.

As part of the activities planned, the institution has also partnered with the Nigerian Governors Wives Against Gender-Based Violence (NGWA-GBV) to implement high-impact projects across all geo-political zones.

On his decision to work with Access Bank on the project, Kunle Afolayan said, “I have seen and heard about the impact Access Bank has been making on the lives of women through its W Initiative, hence, it was easy to select the Bank as a partner given their body of work. Sexual harassment is an issue that is very rampant globally. ‘Citation’ wasn’t created to announce that these issues exist; rather incite conversations about the measures that need to be put in place in other to curb the menace that is sexual and gender-based violence.”

‘Citation’ follows the story of Moremi, a young postgraduate student who experiences sexual harassment from a lecturer.

It stars Temi Otedola in her breakout role as Moremi alongside Jimmy Jean Louis, Joke Silva, Adjetey Anang, Gabriel Afolayan, Sadiq Daba and Ini Edo